it’s all about incentives

The biggest news this week is Steve Jobs steeping down as CEO from Apple company.
The company reported $7.3 billion profits last quater. So what are they doing right?

Moreover, how were they able to sustain the GFC? It’s business model? The fact they have control of every input?

Well, its a combination of things isn’t it?

Consumer preferences would are usually multi-dimensional, however they follow a certain set of assumptions, such as ‘more is better’. But is that always the case?
What intrinsic value does an Apple product have that it is able to sell beyond a rational consumer’s perception?

It has gone beyond being an item of ‘status’ or the ‘being cool’ incentive.
It is its frugal innovation. Simplicity but yet complex. The ‘all in one’ complex.

Add the fact that people cannot be bothered to learn how to use new technologies but yet still want the access to them. Apple product has mastered that.

Well, at least so far under Steve Job’s direction..

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